Brand Specialist

Watsons

About Watsons

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with 15,000 stores in 25 markets. Every year, over 5.2 billion customers and members shopped with our 12 retail brands in stores and online.

With over 140,000 employees worldwide, including 12,900 in Hong Kong, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

Watsons is Asia’s leading health and beauty retailer, currently operating over 7,200 stores and more than 1,500 pharmacies in 13 Asian and European markets. Watsons Turkey is one of the leading beauty and self-care chain stores in Turkey with more than 340 stores in almost 100 cities. We work with might and main in order to become the first choice of our customers in the scope of self-care with our more than 3.000 personnel.

• University degree in Business Administration, Marketing or related discipline,
• Master’s degree on Marketing is an asset,
• 2 years marketing (brand/product management) experience in a multinational company,(Knowledge/experience in retail marketing & merchandising would be an advantage.)
• Excellent presentation, communication and interpersonal skills,
• Excellent command of both written and spoken English,
• Proficiency in MS Office applications.

İŞ TANIMI

• Develop and execute brand strategy & marketing plan through consumer understanding,
• Support marketing planning process in line with brand objectives and plans,
• Initiate and supervise the development & execution of brand activities and events,
• Monitor brand evaluation metrics to establish brand performance over time,
• Monitor, analyse, & evaluate market trends, consumer behaviour and competitor activity to identify market opportunities; adjust marketing strategy & plans to meet changing market & competitive conditions,
• Optimize, manage and control brand budget in order to ensure the effective allocation of the resources,
• Work effectively with cross functional teams. (marketing, buying, operations, human resources, etc)