Sosyal Medya Yöneticisi

T Turkey

A Social Media Manager is responsible for creating, implementing, and overseeing the company’s social media strategy to enhance brand awareness, improve marketing efforts, and increase sales. This role typically involves the following duties:

1. Strategy Development: Designing and implementing a comprehensive social media strategy to align with business goals. This includes setting objectives, identifying target audiences, selecting appropriate platforms, and establishing metrics to measure effectiveness.

2. Content Creation and Management: Crafting, curating, and managing all published content (images, video, written, and audio/podcast) to engage audience segments and lead to measurable action. This involves scheduling posts, creating engaging graphics, and editing content to ensure it is in line with the brand’s voice.

3. Engagement: Monitoring, listening, and responding to users in a “social” way while cultivating leads and sales. This includes engaging with followers, responding to queries in a timely manner, and fostering a positive community online.

4. Analytics: Analyzing key metrics and tweaking strategy as needed. Utilizing tools to measure the success of every social media campaign, including looking at trends and analyzing the competition.

5. Advertising: Overseeing social media advertising campaigns, including Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms. This includes creating ad budgets, targeting key audiences, and analyzing ad performance.

6. Collaboration: Working with other departments (customer service, sales, content creation, etc.) to manage reputation, identify key players, and coordinate actions. They may also collaborate with influencers to expand brand recognition.

7. Trend Monitoring: Staying up-to-date with current technologies and trends in social media, design tools, and applications. Adapting strategies to encompass current trends and technologies in the digital space.

8. Brand Development: Enhancing the brand’s presence on social media. Ensuring brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.

The role requires excellent communication skills, a deep understanding of content marketing, and proficiency in social media platforms and analytics tools. Creativity, strategic planning, and the ability to manage multiple tasks simultaneously are also crucial attributes for a successful Social Media Manager.