QUALIFICATIONS AND JOB DESCRIPTION
JOB FUNCTION: DIGITAL & SOCIAL MEDIA SPECIALIST (FULL TIME)
Location: Küçükçekmece / Istanbul, Turkey.
Promate is hiring a Bilingual Turkish/English language "Fluent Speaking/Writing" Digital and Social Media Specialist with an extensive experience in the major Social Media platforms in Turkey.
RESPONSIBILITIES
- Develop, execute, and analyse social strategies and campaigns for Promate brand from inception through post-launch/sustain
- Manage social calendars, including scheduling, posting and copywriting
- Compile data and insights on KPIs for social media campaign performance reports to inform future content development
- Continuously brainstorm and innovate new ideas within the social space
- Partner with social platforms to identify new opportunities and develop first-to-market activations
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Continually work on the Search Engine Optimization of the website(s)
- Design, build and maintain our social media presence
- Performing research on current benchmark trends and audience preferences
- Oversee a social media strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Track and analyses website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and other content to Social media and online sites
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
REQUIREMENTS- The candidate MUST be Turkish national with Fluent Turkish language skills by Native.
- Fluent English language is a MUST.
- Proven working experience in digital marketing and social media
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Communication skills