Brand Manager

Parfois

PARFOIS is a fast growing women's accessories brand, targeting early adopters and followers of fashion trends in accessories such as jewelry, handbags, wallets, watches, sunglasses, belts ans scarves. More recently PARFOIS has also been expanding on its offer of women’s clothing. With dedicated design teams in Porto and Barcelona, PARFOIS presents new styles in its stores every week! PARFOIS combines a modern fashion look with good value for money and is unique in its clear and dynamic visual merchandising, creating a pleasant atmosphere in every store.

PARFOIS started as a fashion accessory brand in 1994 with the first store in Porto, Portugal’s 2nd largest city. Today PARFOIS has over 1.000 stores in over 80 countries. Parfois Türkiye started its operations in 2022. 

• Will lead the achievement of the sales targets and effective inventory management
• Analyzing the price of the products and considering about the potential profitability of the brand.
• Understanding of consumer needs and behavior
• Strong analytical ability – analyze data, develop insights, etc.
• Recruit, train and develop a highly motivated, service focused team.
• Drive, manage and support all sales and promotional activity of the, making commercial decisions based on relevant store and competitor activity.
• Maintain consistent visual merchandising and store lay-out standards.
• Establishing a plan for the product range and closely collaborating with the design team to create new collections and items through customer research, observing other companies and emerging trends,
• Working closely with the global team of Parfois on weekly base
• In charge of the forecasting procedure to guarantee the inventory's sustainability,
• Researching the markets, monitoring the latest market trends, and identifying all the potential areas a brand must invest in considering the spending habits and the needs of the customer.
• Supervising  social medai and email campaigns, TV adverts, websites, magazine and newspaper advertisements.
• Overseeing the sign off of marketing campaigns and literature, ensuring that the messages and designs meet the regulatory guidelines set by the brand, and liaising with compliance and legal personnel.
• Spending at least 2 days per week  for the stores and competition visits
• Coordinating the launch program to not only employees but to external customers as well.

GENERAL QUALIFICATIONS

• Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
• At least 5 years of experience in planning, Brand Management or Product Management,
• Able to use MS Office programs very well
• Be a team player and a respected leader
• Bachelor's degree or relevant experience
• Advanced level of English knowledge (understanding, writing, speaking)
• Run efficient and effective meetings
• Communicate clear decisions, next steps, and accountability
• Have good presentation skills