Digital Channel Responsible

MLP Sağlık Hizmetleri A.Ş.

JOB DESCRIPTION

• Define all digital marketing and advertising strategies in line with MLP Care Group’s international patient strategies. Ensure positioning the right content for the right market in the right timeline to meet with the targeted audience. 
• Manage all digital agency and third party relationships for International Patient Center. 
  
• Manage all digital assets of International Patient Center (social media accounts, web sites, etc.), execute performance analysis and report related parties. 
  
• Perform all media planning and purchasing activities for related countries.
  
• Create and structure digital campaigns of International Patient Center and manageall advertising accounts (Google Adwords, Facebook, etc.)

GENERAL QUALIFICATIONS

• Google Adwords and Google Analytics technical knowledge is required. 
• Expert in digital media tools (e-mail, sms) and campaigns.
  
• Knowledge about managing ads Social media (Facebook, twitter and instagram, youtube, etc.)- Social media (Facebook, twitter and instagram, youtube, etc.) ad management know how is required. 
  
• Experience in agency and 3rd party management
  
• English is a must, Arabic and/or Russian will be an asset.