CRM & Loyalty Senior Specialist

MARS SİNEMA TURİZM VE SPORTİF TES. İŞL. A.Ş.

Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related discipline 

A minimum of 5 years experience as a Business Analyst or Marketing Analyst for an online consumer business, with experience in a product or marketing organization 

Hands on experience working with very large data sets, including statistical analysis, data visualization, data mining, and data cleansing/transformation 

Experience working with CRM platforms where you have influenced the launch or planning of campaigns 

Understand and have experience in campaign planning, customer segmentation, targeting, and execution or analysis of marketing campaign 

Knowledge of advanced analytics and statistical modeling a plus 

Advanced level of English is required

JOB DESCRIPTION

MARS CINEMA GROUP is Turkey’s largest cinema exhibitor of Cinemaximum. The organization aims to establish and operate the most diverse and innovative enterprises in the entertainment industry. 

 We are looking for an "CRM & Loyalty Senior Specialist" who is able to conduct the following processes; 

• Model and analyze various CRM and loyalty marketing strategies and tactics to estimate and then measure return on investment and other KPIs 
• Design, develop and own relevant dashboards and tracking for all CRM campaigns and programs, communicating these results and learnings to management. 
• Lead post-launch campaign reporting and analysis for adhoc and triggered messaging (email, push, SMS, and multi-channel campaigns) 
• Collaborate with teams across the business to identify opportunities for CRM marketing efforts 
• Work on to provide inputs to strategic projects around customer segmentation, and building CRM models that drive cross-selling, retention and customer growth initiatives 
• Support the development of performance forecasts, defining key success metrics for campaigns, setting a reporting cadence, and creating report templates for senior stakeholders 
• Develop monthly and quarterly reports that highlight key CRM performance insights and strategic learnings 
• Work closely with CRM specialists in launching campaigns and help measure the success of those campaigns by providing analytical support 
• Monitor performance to make campaign optimizations and highlight key areas of success and opportunity 
• Email, SMS and app communication planning and execution
• Lead channel management activities including analyzing performance, tracking channel metrics and budget, and channel optimization