Digital Marketing Specialist

Hudson Furniture Inc.

Key Requirements

- Bachelor's degree required. Master’s degree preferred.

- Proven experience in digital promotion.

- Must be passionate about digital and social media.

- Knowledgeable about industry best practices in managing digital channels.

- Good knowledge of content management systems.

The Role

- Responsible for identifying and delivering the approach for digital to meet business objectives and is accountable to develop and execute the overall digital strategy.

- You will work closely with other divisions to ensure the digital strategy is thoroughly developed and clearly integrated with other communications and within the organization. 

Main Responsibilities

- Plan and execute all digital marketing campaigns, including SEO/SEM.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI, KPIs, engagement and optimization actions) on monthly base.

- Use customer insight to plan, deliver and review social media campaigns, alongside other communication channels, ensuring reach, customer acquisition, engagement and ROI.

- Manage design and copywriting. (outsourcing where needed)

- Ensure compliance with our company website development, maintenance requirements and guidelines.

- Develop a website traffic plan and create goals and benchmarks to meet. Analyze key metrics.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Provide regular digital and social media insights and optimize spend and performance based on the insights.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate.