Digital Marketing Specialist

dijizeka

The person in this role will be responsible for executing search engine optimization (SEO) tactics on a monthly basis, including on-page SEO, local SEO, blogging, link building, and more. This person will also be responsible for executing search engine marketing/social media marketing (SEM/SMM) strategies on a monthly basis, including AdWords campaign setups, optimizations following

Catalyst and Google best practices, keyword research, and more. Finally, this individual will be responsible for monitoring the effectiveness of both SEO and SEM/SMM services and analyzing the data to tell a story when reporting to clients. This person will strive to make this web site to be number 1 in its category in terms of overall positioning as well as quality lead generation.

Required Education

Bachelor’s degree in marketing, communications, advertising, or a related field

Required Experience

3+ years of SEO and/or SEM/SMM experience

Must demonstrate technical knowledge of SEO and SEM/SMM strategies/tactics

Must demonstrate an ability to write

Must demonstrate technical knowledge of the Google AdWords platform

Legal, Banking, Real Estate , Webdesign background is preferred not yet essential.

Experience in other digital marketing services (email, web development, SEM/SMM, or social media) is a plus

Compensation will be an healthy base salary and very lucrative success based discretionary bonus. Flexible work hours and location for the right candidate. You can be sitting at beach or on top of a mountain while you get the job done. Self motivation, goal orientation and competitive edge is essential.

Please show some examples of improvements in SEO and/or SEM/SMM over the course of a campaign in your cover letter.

CORE COMPETENCIES, DUTIES, AND RESPONSIBILITIES:

Search Engine Optimization Skills

Demonstrated ability to outline and execute a long-term SEO strategy

Ability to research and prioritize organic keywords

Ability to set up analytics platforms and tracking

Ability to execute on-page SEO strategies in both front- and back-end web development

Ability to execute local SEO strategies and listing management

Ability to research, write, publish, and promote blog content

Ability to evaluate link profiles and identify link opportunities

Experience in social media marketing is a plus

Experience with AdWords or SEM/SMM campaigns is a plus

Search Engine Marketing Skills

Demonstrated ability to launch an SEM campaign on the Google AdWords platform

Ability to research relevant keywords

Ability to analyze an ongoing campaign and implement strategies to increase performance

Ability to review landing pages and provide recommended updates to increase performance

Ability to write ad copy for text ads and provide creative direction for display ads

Ability to study for and pass the Google AdWords’ Search Advertising, Mobile Advertising, and Display Advertising exams

Computer Skills

Understanding of Google AdWords, Google Analytics, Google Search Console, and Google Tag Manager

Understanding of the WordPress CMS

Basic understanding of HTML and CSS

Understanding of jQuery or JavaScript is a plus

Communication Skills

Experience with data-driven reporting and storytelling

Ability to work directly with clients

Contribute openly regarding recommendations, research, strategies, and efficiencies

Organizational Skills

Demonstrate an ability to organize workload and workflow

Effectively plan and organize your day-to-day priorities — handling multiple projects efficiently, effectively, and productively

Prepare thorough, accurate, and consistent work to clients reflective of the agency’s quality standards

Be able to adapt to workload and working conditions while maintaining a positive attitude and professional demeanor