Marketing Category Manager

BorgWarner

QUALIFICATIONS AND JOB DESCRIPTION

Qualifications;

• University degree preferably in business administration or equivalent
• Qualification in Marketing (minimum degree-level)
• Fluent in English; 2nd language a benefit
• Excellent knowledge of MS Office applications.
• Willingness to travel internationally up to 25% of time
• Minimum of 3 years’ experience in a category / product / trade marketing role, preferably in the Automotive Industry
• Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results
• Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement
• Demonstrable experience and capability in turning trends, data and insights into marketing strategies, tactics and creative messaging to address market and customer needs
• Able to demonstrate a strong understanding of digital marketing and sales enablement solutions, and how they can be utilised to deliver overall success
• Have keen problem-solving skills and a willingness to take on complex challenges, and see through to resolution – never give up!
• Excellent communication skills – able to effectively convey a vision, and build strong and trusting relationships with internal and external stakeholders
• Ready to work in a challenging and fast moving environment.
• Customer oriented, analytical minded, attentive to details, adaptive to multinational culture and believes in team working
• Demonstrates strong planning and organization skills and ability to execute plans
• Active driver
• No military obligation

Job Description;

Market analysis;

• Customer insight and research - be the expert on the customer: who they are, how they buy, key buying criteria
• Understand the competitive and market landscape - be the expert on our competition and how they are positioned
• Understand all key market and channel trends and define appropriate penetration strategies to reach end user ensuring high-quality customer journey

Go-To-Market strategy;

• Create and own the customer-centric go-to-market strategy for the category
• Define appropriate segmentation, targeting and positioning plans
• Define range policy and coverage needs based on market indicators
• Lead market launches of new products, ensuring customer shelf-space wins
• Plan and implement appropriate marketing tactics through the product lifecycle

Category communication plan

• Define key messaging to differentiate products / services from others in the market
• Define and lead implementation of category communications and content marketing plans in conjunction with marcomms team
• Define and lead appropriate category support material and sales enablement concepts in conjunction with marcomms team

Financial and market-share growth;

• Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
• Understand key financial & economic indicators to drive appropriate strategies
• Define and own the category commercial policy & price strategy
• Implement appropriate sales enablement activities to drive demand, adoption, share-of-wallet gain, and overall success

Continuous improvement;

• Be the category Subject Matter Expert (SME) providing sales enabling training and knowledge transfer to customer-facing teams
• Be a marketing leader for process development and implementation