Digital Marketing Specialist

Bordego Elektronik Ticaret ve Pazarlama Ltd. Şti

General Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Min 8 years of  experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Proficiency in digital advertising platforms such as Google Ads, Facebook, Instagram, Twitter, TikTok, Youtube
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong computer skills, especially Word, Excel, PowerPoint, and MS-Project or similar project management program
• Strong analytical skills and data-driven thinking
• High analysis and reporting skills
  
• Fluency in English both written and ora
• Preferably living in Istanbul Asia side

Job Description

• Manage and maintain the execution of Digital marketing activities.
• Manage and optimize advertising campaigns on platforms such as Google, Facebook, Instagram, TikTok, LinkedIn,
• Prepare Digital Marketing budgets, determining target audiences, and submitting them for approval; monitor the realizations of the approved budget and targets.
• Ensure budget is spent across performance channels efficiently and optimizing ROI
• Conduct competitor and market analysis and report regularly at certain periods.
• Use a data driven approach to manage campaigns and drive insights on strategy and performance,
• Develop new ideas to improve campaign performance through strategies, bidding strategies, creative content, ad variations, keyword expansions, audience optimizations, and landing page optimizations,
• Optimization of lead management process, including media management, website design and A/B tests,
• Manage email marketing platforms.
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content

What brings you at the front?

• Experience in the E-commerce sector (especially in the field of woman fashion)
• Having strong communication skills with self-motivation
• Having negotiation and well presentation skills,
• Being innovative and open to learning,
• Have superior planning, organization, and time management skills.

What’s in it for you?

• 21 days of paid vacation time per year
• Meal & commute compensation.
• Working days: Monday to Friday
• In-house events and happy hours.