Digital Marketing Specialist

boraq-group

Digital Marketing Specialist will be responsible for overall digital strategy including proposition, creation, execution, and measurement of all digital activities. S/he will own all digital tools together with web site development and management.

Please note that we will not have an agency support for this role.

Experience Required:

Deep understanding of YouTube and paid social media platforms including Facebook, Instagram, LinkedIn, and Twitter
Experience with programmatic media buying and display marketing/retargeting
Extensive search/PPC experience
Skilled in audience segmentation and persona targeting
Strong analytics background and ability to critically analyze and leverage performance data to measure and optimize campaign performance
Thorough understanding of product-focused content and messaging to story tell the benefits and customer pain points through innovative and unique campaigns.
Thorough understanding of marketing automation and CRM systems including e-mail marketing
Experience with strategy development to drive relevant traffic to the company web and lead generation
Deep understanding of SEO and SEM
Experience with Google Analytics and Google AdWords is a plus

Knowledge & Skills

Bachelor's degree in marketing or a related field
Native Turkish or Native Arabic Speaker
Perfect level of English is a must for both Arabic and Turkish speakers
2+ years’ experience in inbound marketing or performance marketing in high growth B2B/SaaS companies.
Experience in an international company with multi-culture environment is a plus.
Exceptional writing and editing skills, Basic design skills preferred
Editorial mindset that seeks to understand what audiences consume and how to create it
Exceptional organic & SEO skills and active user of social media
Familiar with growth hacking tools in addition to experience with web analytics tools (e.g. Google/Adobe Analytics) and BI tools
Proven ability to build consensus and work quickly and effectively within a cross-departmental team
Good knowledge of Microsoft Office Programs
Portfolio is required