Digital Marketing Specialist

BookLogic Bilgi Teknolojileri ve Turizm LTD STI

JOB TITLE: DIGITAL MARKETING SPECIALIST

Company Introduction:

BookLogic is a global leader in hotel & travel technology with offices in Germany, Turkey and UAE and serves clients of all sizes, from countries such as USA, France, UK, Spain, Holland, Italy, Greece, Indonesia, Switzerland, Sri Lanka, Argentina, Mexico, Israel.

BookLogic provides online reservation systems for the travel industry. Our services help automate hotel reservation management and help hotels connect to 650.000+ travel agencies and 150+ online travel portals worldwide. Moreover for hotels, travel agencies and tour operators, our services include online reservation systems to help their management and sales of tourism services such as hotels, flights, car rentals, excursions, transfers, cruises, boat rentals, yachting, packages, and dynamic packages etc.

BookLogic has earned several World Travel Awards for travel technology, innovation and booking solutions and is a leading company in the area of online hotel marketing services as well. For our online marketing department, we are seeking an online marketing specialist.

Qualifications:

• Must be able to read, write and understand the English
• Has at least 4+ years of experience in relevant position
• Has hands-on experience with Google AdWords (in E-commerce), Google Analytics
• Has expertise on Facebook, Twitter, Bing Advertising platforms
• Has experience in managing high-budget campaigns across Advertising Platforms
• Has preferably experience in metasearch engine marketing (such as TripAdvisor, Trivago, Google Hotel Ads etc.)
• Adwords certificated individuals preferred
• Has preferably experience in SEO

Responsibilities:

• Plan and execute the paid search marketing strategy for clients and for our own projects
• Plan, develop, and execute successful PPC campaigns, and optimize CPA.
• Perform ongoing keyword discovery and optimization for active campaigns
• Provide data-driven reports on campaign progress
• Scale all the successful experiments to get continuous incoming leads
• Understand market and competitor analysis and form strategies around them
• Develop monthly performance reports