Product Manager / Ruminant

Boehringer Ingelheim İlaç Ticaret A.Ş.

Description:

Drive all marketing activities for the assigned products in order to deliver results in line with the company goals as well as ensuring optimum marketing development in Animal Health.

Duties & Responsibilities:

• Prepares Strategic Marketing Plans of assigned products according to determined timelines to ensure optimum short and long term development and market contribution and responsible for the achievement of related targets.
• Ensures budget achievement of agreed sales targets as well as the long term growth of assigned products.
• Prepares and manages Direct Promotional Budget and ensures that expenses are within the approved budget.
• Develops cycle plans/materials for assigned products.
• Monitors the inventory of promotional materials synchronous with the strategies and cycle plans and ensures timely distribution of committed promotional support to the field force.
• Plans and realizes field (double) visits according to the phase of the product to ensure that plans are implemented flawlessly, commitments are acted upon as well as to monitor the market needs.
• Implements common action plans for common target customers (key integrations, wholesalers and vets) to ensure effective stakeholder management.
• Develops and maintains key opinion leaders (KOL's) relevant to assigned products in close coordination with sales.
• Keeps close contact with the international BI team being the key contact person to follow-up all the necessary information related to assigned product/products and takes action accordingly.
• Responsible for product trainings of new reps and to update the knowledge of the existing field force in correlation with the market dynamics.
• Liaises closely with the AH Regional Sales Manager for the implementation of marketing programs to support successful field sales efforts.
• Ensures the life cycle management of the assigned products.
• Follows the market and trends to gain broad knowledge on products, customers and competitors with related to the assigned product.
• Regularly updates AH Business Unit Manager on latest market development and competitive activities.
  Integrates market observations and recommends action plans accordingly.
• Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures.
• Ensures timely submission of marketing reports like sales forecasts, expense reports, and other reports that may be required from time to time.

Requirements:

• Minimum 2 years of experience in developing marketing plans and product life-cycle management in Animal Health
• Bachelor’s degree, Veterinary would be a plus
• Fluent in English and Turkish
• No restrictions for travelling
• Completed military service for male candidates