Product Marketing Specialist - Power Protection

ABB Elektrik Sanayi A.Ş.

For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding. In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose. Working within the EL Market Southern Europe/ELGM/Electrification, you will implement all marketing strategies, in support of the sales team in Turkey/Istanbul.

Reporting to the LineManager, you will coordinate sales activities, events and market research to meet business objectives and increase market share.

Your background 

• Bachelor’s degree in Electrical Engineering, Electronics Engineering, Control Engineering,
• Min 5 years of marketing / technical experience with power electronics (UPS),
• Excellent command of English both verbally and in writing,
• Turkish language is a must,
• Advanced level of MS Office Applications,
• Demonstrated strong verbal/written and presentation skills to all levels in an organization,
• Demonstrated strong problem solving and negotiation skills,
• Ability to work independently and manage time,
• Open to travel. 

Your responsibilities

•  Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy.
• Implement all marketing activities, and support sales organization in driving sales and services of respective products.
• Strategy: Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Target: Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
• Business Plans: Executes annual marketing plan in conjunction with relevant Product Groups. Prepares business plans focused on business development for a defined market.
• Analysis: Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
• Sales: Provides product and technical support to sales team.
• Training: Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Salesperson. Facilitates know-how sharing and cross-collaboration.